
The challenge with this is that it requires the presenter to fill back in the missed information verbally. This was often codified in slide best practices like the 6圆 rule, which encouraged you to have no more than 6 bullets per slide and no more than 6 words per bullet. PowerPoint slide best practices encourage presenters to condense and limit the information on any given slide to avoid confusing or losing one's audience.

What they came to realize is that PowerPoint, by design, is a fairly low information density communication medium. The exec team started to believe the format the meetings took was at the root of the issue, and in particular, the challenges that PowerPoint posed in developing and communicating ideas.

But by 2004, Jeff Bezos had become increasingly frustrated with the lack of productivity he felt from the exec meetings he held with product teams. In the first ten years of it's life Amazon was dominated by a traditional PowerPoint driven meeting culture. I wanted to share what I learned from the book for those evaluating whether to bring a writing culture to their own product teams. But I was even more excited when Colin Bryar and Bill Carr published their new book, Working Backwards, which provides a deep dive into how the writing culture originated, the problems it sought to solve, the benefits it introduced, and the competitive advantage it created for Amazon. I love talking to Amazon employees about how the writing culture is interwoven into their product development process and the pros and cons of it. One particular product culture that has always fascinated me is Amazon and their unique writing culture.

For years now I've been obsessed with understanding unique product cultures and how they enable companies to build world class products.
