And, you need to avoid these primitive instincts to go with your gut, and instead be civilized and go with your head to avoid the dangerous judgment errors that scholars like myself call “cognitive biases”.Īnd that’s what Never Go With Your Gut is about. Research in cognitive neuroscience and behavioral economics shows that our gut reactions are adapted for the ancestral tribal environment, not the modern business environment.
Help yourself and others you care about avoid business disasters and maximize success: order a copy of the book right now!ĭid you know that the biggest falsehood in business advice is “go with your gut”? I feel deep frustration whenever I see someone buy into some fire-walking guru’s toxic advice to go with your gut and shoot their career in the foot.
By combining practical case studies with cutting-edge research, Never Go With Your Gut will help you make the best decisions and prevent these business disasters. Unfortunately, the typical advice for business leaders to “go with their gut” plays into these cognitive biases and leads to disastrous decisions that devastate the bottom line.
Want to avoid business disasters, whether minor mishaps, such as excessive team conflict, or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioral economics studies show that such disasters stem from poor decisions due to our faulty mental patterns-what scholars call “cognitive biases”-and are preventable.
0 kommentar(er)
